Marketing MASTERCLASS With Jay Abraham
For small business owners, I think that digital communication tools were nice to have and even considered cutting edge before the pandemic. Now they are a necessity. The first thing is having a strategy, so I know it sounds really obvious, but what we found from a lot of our customers is that they haven’t taken the time to sit down and think about the new normal uh. How are is their consumer shopping now? So for some businesses, it’s online shopping, it’s an absolute necessity to make sure they can order online and have something delivered to other companies. It may be a chat service that has some kind of artificial intelligence that can respond to customers’ requests immediately for other businesses. It could be video so, depending on your industry, that’s going to dictate what type of tools are going to be best for your consumer. Marketing MASTERCLASS with Jay Abraham
The consumer journey is not going to go back to the way it used to be chat, for instance, or text messaging. Now that they’ve experienced all these conveniences uh, they wanted that convenience beforehand and now they’re demanding it a lot of consumers are just as confused as business owners are right now, so you need to over-communicate your hours of operation, make sure that they know that You’Re open use the tools to even put the most basic things out there. Here’S our address, we’re still open, don’t worry, we’re requiring that you wear a mask and all of the things to let them know that they’re safe, but you are open. Marketing MASTERCLASS with Jay Abraham
This is the new normal. This is the new consumer journey because they’ve already expected digital communication before and they are going to naturally go with the companies who uh who’ve adapted to it, who make their consumer experience easier, don’t be in the mindset of. If I could just get through this, then it’s going to go back to six months ago, stay positive and keep innovating and keep taking calculated risks because you’re good at it. That’S why you are who you are. Marketing MASTERCLASS with Jay Abraham
YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers, and what happen is it’ll encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could. My fifth tip is to get moves away from the organic side of things but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising.
That’s going on already and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside, and Google AdWords as a way of re-engaging potential customers who displayed an interest in your products through your website. They’Ve left the site and then it’s a bit creepy, but in the pic, you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you.
You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google, and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money. And it’s because there are actually experts out there who do. Google, PPC advertising, Facebook, advertising, and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and it will just save you money and And a lot of them will have a guarantee so that, Marketing MASTERCLASS with Jay Abraham
If they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission-only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones because it will help your page rank tip number two make sure you complete. All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews, and that social proof is invaluable. Make sure that you’re sharing knowledge and amongst your peers and to potential customers and invest in some paid for online and marketing as well.
Google PPC Facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable. If you want to know more then get to my website on the business started, sup co, UK, and if you haven’t already. It’s called online business data. So thanks once again for watching the video, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the video. If you want to be informed about any future videos which I upload, then please click here to subscribe, and then finally, Marketing MASTERCLASS with Jay Abraham if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for watching.