Search Engine Optimization
Every website has a plethora of links. These can be classified in different ways, such as form of content that could be text or image or video. Links can also be categorized as per the purpose they serve. There are four types of links in the context of purpose. These are internal and external, incoming and outgoing. The latter two are also known as inbound and outbound links. Internal and external links are those that are published on the website and respectively redirect the audience to pages on the website or other websites. Outbound links are those that specifically redirect users to other websites, which may or may not be owned by the same webmaster or be an affiliate site. Inbound links, also known as backlinks, are published on other websites wherefrom the target audience is redirected to the linked website or webpage.
A Brief Assessment of Backlinks vs. Inbound Links
Backlinks and inbound links can be deemed to be the same but they are not identical. All inbound links are effectively backlinks but they are not always intentional. For instance, if the owner of a website or a company is placing the backlinks or inbound links on different sites at spread across the web, in the form of ads and other contents, then these are intentional and tasked for specific purposes such as search engine optimization or to generate more traffic. If the inbound links are not published or placed intentionally, then they are not necessarily pleasant backlinks. These links may have an unpleasant effect.
It is fair to infer that all inbound links that are intentionally placed are desirable backlinks. All backlinks that are not intentionally placed are inbound links that may or may not be desirable. This is why it is imperative for you to find out who links to your blog. You need to know this so you can make the most of the pleasant, desirable or effective links and get rid of the unpleasant or undesirable links. You may not have to do anything about unintentional but ineffective inbound links since they are not making a difference, unless there is a reason to worry about an adverse effect.
Why you Need to Know Who Links to your Blog