Deciding Between Facebook Group or Facebook Page One of the famous social networking nowadays is Facebook. White the website’s main objective is to build bridges with your social circle, it has become a strong business tool as well. Taunted as the biggest social networking sites, Facebook has surpassed the population of MySpace, eventually making it a global household name. Indeed, a business already on Facebook is a step ahead. But even today, many business owners want to know why they need to make a Facebook page or Facebook groups. Many are confused with these two as they appear identical. But Right below your call-to-action button click on the link edit page info and fill in all your business details including a short description of your page your website address your business email address your opening hours and everything else that is blank.
Still in the About section add your business story to give relevance and context to visitors who want to find out about you add an image some great copy with relevant keywords and another link to your website in there Step number five, interact with your audience with automated messages one great thing about running a business page is that you can interact with your audience even when you are not online which is very useful when you are a busy local business owner first you can display a greeting message that people will see the first time they open a conversation with you on messenger to set this up just click on your page setting option on the top right hand side choose the messaging option and click on the jump to your section link next to the response assistant turn on the show a messenger greeting option and customize your message by clicking on the Change button an example of the message your visitors will see automatically appears here change it to whatever you want you can customize it further and personalize your message by using the dynamic options in the copy which is a very nice touch
Let’s choose first name option so anyone opening a conversation with you will receive the following greeting which includes their first name if somebody responds to the greeting and you’re not available to start a conversation or answer their questions you can set up the response assistant functionality that will send instant replies to any message to set this up just click on the go to automated responses link switch on the instant reply button and click on edit to write your own message you can also automate some of the answers which is great once you’re done click on save and then on the top left hand side click back on your page so we can move on to our next step step number six, configure your page menu by default Facebook will set up your page with a standard navigation menu on the left hand side you can customize this upon your needs and your business type just go to your page settings and select the template and tab option if you scroll down you will see a list of the default options available in your current menu
I put my facebook business page side-by-side with the menu settings you can see what I’m talking about to change the ordering simply drag-and-drop the menu tab you want to move let’s say I want the offer tab to sit right at the top to entice more customers all I need to do is grab the component and drop it right at the top just refresh your page and you’ll see the changes step number seven time to publish your first post your page is now all ready to go it’s now time to start making the most of it and publish a few posts but before you do that remember at the beginning of this tutorial we made this page private so it’s time to make it available to the world go to your page settings once more and in the general tab select page visibility and click on edit tick the page published option and save changes go back to your page and publish your first post here is an example of a few posts I have published on my hairdressing page so it makes it look a little bit more alive once you’ve published a few posts and your page looks like it’s active it’s time to move on to our final step step number 8
Invite your friends and create a vanity URL Facebook will suggest you invite friends to like your page this is a good idea for three reasons first it will give your page an initial boost and help gather some momentum since you currently have 0 followers second your friends might share the page with their friends which will amplify your reach third when you reach 25 likes you will be able to create what is known as a vanity URL if you don’t know what a vanity URL is let me explain currently your Facebook page is accessible via a unique address just like a website in our case the address file page is this unlike a website this is very difficult to remember for anyone you can however give your page an address that is much easier to remember just like my own Facebook page facebook.com slash ranking Academy this is what is known as a vanity URL
To do this just click on the link called create a page at username under your profile picture this will trigger a pop-up in which you can set up a memorable username and give you an easy to remember address of your page in the username field add your business name without any space and then click on create username if you see a red man telling you you are not eligible it is because you haven’t reached 25 likes yet so keep trying until you get there to be honest it’s super easy after that your Facebook page will be a hundred percent complete that’s it for today you should now be all set and able to post on your brand-new business page but remember Facebook is a social network and not a platform to flog your products and services engage with your local community be helpful and respond to comments and questions and don’t leave your page unattended for too long I hope you found this tutorial helpful remember to post any questions in the comments below and press the thumbs up button if you feel like it and until next time happy marketing