Do you feel like you’re putting yourself out there but people aren’t really Gravitating towards what you’re saying or even you Maybe because you need to niche down or niche down. However, you say it in this video I’m going to show you exactly how you can do that to actually make some money I’m actually going to show you a niche marketing example from a specific Client and how to media hit with two totally different niches made all of the difference But first please subscribe to my channel Make sure you hit the bell and get a notification every time I post a new video just like this one on Thursday It’s no secret that a big media hit is super impressive and it can do wonders for your business but sometimes a media outlet is so big that it’s actually not very niched and a lot of People watching or reading or listening to that big outlet Isn’t your perfect audience? They’re not you’re right avatar because of the size of that outlet Sometimes niching down while you may think it’s less impressive to people on the outside it’s where you’re going to see a Lot of ROI and where you’re actually gonna make your money and I’m going to show you in this video Exactly how that happened for one of my clients one of the media hits that we earned them was huge Millions and millions of people were watching it on national TV another outlet much smaller But much more niche and that’s where they saw a bigger ROI now there are some numbers involved here So I’m going to go to a PowerPoint presentation So I can make this super easy to follow and digest so let’s start with the Today Show My client got coverage on The Today Show as you can see tons and tons of people were watching The Today Show and what we’re gonna do is we’re gonna follow this path and go with conversions if a certain amount of people watching this converted Would that end up for the client? So we’re gonna go through the today’s show first and we’re gonna be super conservative and use a terrible conversion rate just so you can see How amazing media coverage is but I also want you to pay attention to this niche marketing example and how it works out So for example with the Today Show, we have a few million people watching it We’re gonna use a terrible conversion rate and say only 1% of people watching actually went to the clients website And we’re gonna do this because the client is niched in fitness running Specifically and I bet there are a lot of people watching The Today Show who just don’t like to run.
Maybe they hate running They’re not runners. So they’re not going to convert. So 1% go to the website from the website 1% of those people actually see something they like and pretend they end up paying for a membership or they buy the app or they buy a Personal training session for $100. This is how much money that client would have made on the Today Show hit? But now let’s get more niche because remember not everybody watching The Today Show is interested in running So let’s go to Runner’s World. And this was actually the clients number-one goal because remember they are niched in running So I think it’s safe to assume that everybody reading runners world likes to run So we’re going to ignore how many people go to the runner’s world website, which is a huge number we’re just gonna focus on the magazine circulation and Now because it’s more niched we’re going to use another terrible conversion rate But still a little bit higher than the Today Show at 2% So say 2 percent of the people who saw this article in runners world went to my clients website Of that 2% that visited the website Say 2 percent of them ends up purchasing something that came out to $200 So as you can see when we go with a more niched marketing example We are seeing a bigger ROI, and we’re making more money Well, everybody knows what the today’s show is not everybody knows what runners world is Runners world is where we’re going to get a bigger bang for your time And I don’t save buck because remember these are earned marketing examples and for more earned marketing example Check out my last video where I actually walk you through step by step how we earned another client Coverage on local TV and I know it’s hard for a lot of people to niche down Because they see something like the Today Show and they’re super impressed But I’m wondering how niche can you go let me know in the comments so instead of saying you work with business owners, maybe you work with business owners who are only women who are making $250,000 or less and who live in South Florida? That’s a lot more niche than business owners and it will help with your targeting to actually get in front of them So let me know in the comments who your ideal customer client is as niche as you can go get super specific here and let me know because I want to read them and Who knows maybe I Mary Jo client, or maybe I know somebody who is your ideal client? Let me know in the comments.
How niche can you go now? Obviously the Today Show publicity helps this client. It’s huge It means so much for credibility and authority and getting in front of so many people But you also want to include the NICHD marketing in addition to the more general Marketing because they all work together and there is so much overlap that can help you and this gives you so much Content to promote on your website on your social media on your LinkedIn page if your business to business So this is a great way to think about it the more general and the more broader the outlet That’s great for long. Term ROI But the more niched that’s great for short term ROI And it’s a good idea to mix both marketing strategies So I help this client earn coverage on the Today Show and in runner’s world now.
Thanks to yourself What would this do for your business? If you got coverage on the Today Show or something more niche where you saw an ROI? Faster just like you put in the comments what your niche was how you could get more niche What would it do for you business? if you were in front of those people I Can help you get in front of them and I am linking in the description to a free three-day media class it’s called pitch publicity and profit and it will teach you exactly how I got that client coverage on the Today Show and how I got that client coverage in runners world from the pitch to earning the publicity and Then of course to staying a profit from it So make sure you check out media maven and more calm slash publicity, and I’m also linking to that in the description as well If you like this video Please let me know by giving it a thumbs up and subscribing because I post videos just like this one every single Thursday And don’t forget niche down and let me know how niche down you can go in the comments