What's up, guys! Anatolii is here. Today, I want to talk with you how you can
write an awesome blog post. It's essential today to have a blog on your
website because 56% of all organic reach go to blog. And if you want to get this traffic, if you
want to sell your products, you need to have a blog on your website. In this video, I want to share with you my
tips how you can create an awesome blog post to sell your products, to get visitors, to
satisfy user intent because Google usually ranks content that brings more value.
And in your blog, you can do it. Watch this video until the end, and you will
know exactly how you can do it. Stay tuned. The best part is coming. I got over 2200 subscribers on my YouTube
channel, and you know, I'm excited to get all this people on my channel. Please subscribe to my channel because I will
bring more value. It's essential for me to go ahead and grow
this channel and to help you to be a better marketer.
Okay guys, let me share my screen, where we
can start with this topic. At first, what you need to have is your content
plan. It's essential because I know that many people
write some topics to their blogs and they fail. They can't get organic reach, because they
usually take just generic topics, where there is a lot of other high-quality content. If you want to get results today, you need
to skip these topics. If other writers or authors share this content,
why you need to compete with them? Find something new and unique. And I like to use Ahrefs with this purpose. And if you see on my screen, I have example
with keyword 'SEO'.
Just go to Content Explorer, type 'SEO' or
any of your keywords. And here, choose Filters. I have English, Reference domains up to 5
because I usually check out topics that don't have a lot of backlinks. It helps to get traffic faster. If you choose topics that have a lot of backlinks,
you need to consider that it's essential to create these backlinks before getting organic
reach. I set up filter Organic Reach from 500 visitors
a month. You can choose another one. Domain Rating less than 30. You can choose another one because I usually
promote websites that have a low domain rating.
But if you have strong authority, why not? You can choose more strong domain rating. And I set up the filter Words up to 1000 because
you know, when you choose these topics, you can find some content that have traffic with
less than thousand keywords and you can create something better, to submit more information,
more content to your blog posts, and outrank this website. And you can see that I got 49 pages. The next step what you need to do, just to
choose topics that are related with your blog, or you can play with other keywords to find
something in another topics. For example, we can use 'keyword'. And you can see that I have 265 pages. You can see organic reach, traffic volume,
Ahrefs considers this data by Google Ads, and other parameters. Use any other keywords that you like and you
will find some interesting ideas to your content plan. Okay, when you create this content plan, you
have it, the next step is to write an awesome blog post. And I usually start from title. It's essential to submit title that gives
a strong reason to open your content.
80% of users ignore boring titles. Because people have no time to read all content
online. They usually scan the top 10 results and if
they don't like some titles, they just skip to read this content. That's why I created my tool "Headline Quality
Calculator" that helps to optimize your title. For example, the title for this video "How
to Write an Excellent Blog Post 2020 (Tips for Beginners)", and you can analyze data. I have 45 rating, it's not the best, I can
improve. It depends on your topic, just use some tips
from this tool. You can see that I have some unimplemented
recommendations. You can play with the number of symbols. It's a game, you know, how to find the correct
number, because you know, people usually read around 3 words at the beginning of your title.
I don't know why. It's our psychology. And you can play, you know, to change your
title like you want and get some recommendations from this tool. You see that I need to choose other titles
because I have 3 other recommendations. Yep, I can do it, you know, on this tool. I will put the link to this tool in the description
below, and you can play with your titles when you create titles for your articles. Okay, and the next, you need to have a blog
on your website. And you can see that I have my blog. I submit my photo here because it's essential
to show who is the author of your blog articles. People pay a lot of attention here and even
Google considers what people want to get if you submit your photo and your name. It helps to get more trust from readers. We can take some articles here. Just scroll down. For example, this one, because I have 1000
views on this article. Okay, we can check out. And you need to start from your intro. When you have your title, headline, the next
step is to write intro.
I don't write a long intro because people
come to me to get the main points. When you write a long intro, people might
skip reading and go away. It's not good idea to lose them. It's better to spend some time to write some
awesome intro and give them a strong reason to read your whole article. You can see that I use storytelling style
here, and yep, I just use short intro and I don't use the long sentences in intro because
I need to catch attention from readers to read my whole article. After this, I submit content plan because
if you have a long article, it's essential to divide this article with some content. And for example, if people are not interested
to learn about content plan, they can click to find another point. You can see that just with one click, they
get another sub-heading. And when you click on content plan, just continue
with your article. It's essential to divide this article with
subheadings. And I use unique pictures, you can see here
that I have infographic, even I submit video because it helps to keep readers more time
on my article.
And if people read the whole article, they
get more value and it's a big chance that your article will bring organic reach and
sell your products as well. And you can see that I submit a lot of links
because I needs to tell where I found this data. And you can see that I use a lot of pictures,
infographics, screenshots, it helps to get readers on my website on this blog post. And I use some buttons on the left side. When people want to share my article on social
media if they get value, yep, it just decreases their strength to do it. If they use these buttons, they will submit
it on their social media. When you write your article, it's essential
to bring something new and unique, never rewrite others.
It's a big mistake when webmasters hire writers,
and they rewrite some content in the top 10, Google will not rank this content, visitors
are not interested because they might have read this content, bloggers will not link
to this content because everyone wants to get something unique. Bring this uniqueness. That's why it's essential to cooperate with
bloggers or journalists. For example, bloggers usually write a lot
about their topic and they have experience, they can share this information. You can find the list of bloggers on Google. And for example, if you submit content about
marketing, just find marketing bloggers. Type this keyword on Google, find them, submit
them into one list, and reach out to them to ask about cooperation. Because if you just order this text on Upwork,
it doesn't work, you know, because freelancers on Upwork usually rewrite text.
And if you want to write yourself, just bring
something new and unique. That's why I read a lot of blog posts to get
some unique information and I act a lot and promote websites for my clients. That's why I have some experience, and through
this experience, I share my information on my blog. Yep, it's essential to bring something new
and unique. Okay, you can see that I have a lot of data
here, some sub-headings, I give the reason to read more.
You need to have this logic chain. And when you finish this article, just write
your conclusion or the final thoughts. It helps to highlight all your points. I don't write a lot in final posts because
people are usually tired to read more when they read the whole article. Thanks a lot for watching this video. Ask me any questions in the comments section. I will reply to all of them. Subscribe to my channel. Like this video. And see you next time. Cheers..
